LTD is making the world a better place to lift through inclusive, fun, and supportive lifting gear for people of all fitness levels. We believe in celebration, community and that the best competition is with yourself.
Lifting the Dream is about bringing fun and functional lifting gear to the CrossFit community. The logo was inspired by an eclipse, symbolizing the two different worlds of fun and functional coming together. The space where the two circles overlap is Lifting the Dream, where we celebrate community, athleticism and having fun.
Friendly, Fun, Functional, Elevated & Athletic.
Lifting The Dream initially approached me because they were not displaying the same quality in their design and brand strategy as their lifting gear. We had a few objectives and goals for this new rebrand, one of which was to elevate the perception of the brand and the other was to position LTD as a knee sleeve brand. The process of this rebrand took months of research on the competitors, gaps in the marketplace, the Unique Selling Proposition, the overall tone of the brand and the powerful mission and brand story.
The brand processes started with a few different meetings with Malia, the owner of LTD. After determining Malia’s wants and needs for the brand, Bad Bitch Branding got to some serious research. After the lengthy research phase we begin the design phase where it is important to bring the research through to create a cohesive and consistent brand.
To learn more about this phase and see more examples shoot Haylee an email at firstname.lastname@example.org